Among the top advertisers listed in BARC Week 33 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between August 15 and August 21, BARC Week 33 data suggests Dettol Antiseptic Liquid was the highest spender with 21295 insertions. It was followed by Dettol Liquid Soap (19499), Dettol Toilet Soaps (16883), PolicyBazaar (16819), Lux Toilet Soap (16038), Surf Excel Easy Wash (14891), Horlicks (12698), Colgate Dental Cream (12431), Wheel Active 2 in 1 (10524) and Jeevansathi (10244).
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 228995 insertions. It was followed by Reckitt Benckiser (India) Ltd (166829), ITC Ltd (48117), Godrej Consumer Products Ltd (36107), Brooke Bond Lipton India Ltd (32486), Colgate Palmolive India Ltd (31713), Cadburys India Ltd (30462), Procter & Gamble (27585), Ponds India (20219) and PolicyBazaar Insurance Brokers Private Limited (16819).