Leveraging the reach of cricket, IPL and Sunrisers Hyderabad in particular, TCL aims to reach more people across the country.
TCL, a global television brand and consumer electronics company, has announced its partnership with Sunrisers Hyderabad as its official sponsor for the Indian Premier League slated for September 2020.
Speaking on the partnership, Mike Chen, General Manager of TCL India, said, “Sunrisers Hyderabad is a promising team which has shown an upward trend in cricketing success and popularity among its huge fan base. Leveraging the team’s impressive and fast-growing reach, TCL will be able to expand visibility and solidify its leadership position across the country.”
“More importantly, the strategic partnership gives us yet another chance to promote sports across the country by tapping into the pan-India passion for cricket, he added.
Commenting on the association, K. Shanmugham, CEO, Sunrisers Hyderabad, said, “We are very excited to partner TCL for the forthcoming season of the Indian Premier League. TCL is an eminent brand and we see incredibly strong alignment with them. With our partnership, we look forward to creating great cricket moments for fans and putting up a solid show like every year.”