August Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa August Week 4 — features, campaigns, data and more.
Features
Opinion: Cashbacks & Discounts: Is the post-COVID consumer reward ready?
Ramakant Khandelwal, CMO, Payback India, sheds light on how businesses across sectors are seeing evolving trends in pricing strategy & how discounting got overdone when the world got hit by COVID-19. Read more here.
Decoding PR Strategy for Real Estate during crisis period
Dushyant Sinha, ICCPL attempts to decode the journey of PR strategy for real estate sector during the lockdown & the state of the organizations that have sailed through despite the ongoing pandemic. Read more here.
Campaigns
Hindware launches ‘Contactless Handwashing booths’ as part of new campaign
Under the new initiative – Saaf Raho, Safe Raho by Hindware, ‘Contactless Handwashing booths’ are being installed at public locations, as the country navigates through the Unlock phase. Read more here
Tropicana launches campaign to promote new packaging
Tropicana campaign TVC is built on the insight that today’s youth tends to celebrate the spirit of people who are genuine in life. Read more here.
Colgate releases new campaign to counter fear of social judgments
To inspire people to use the lockdown to reassess choices and start new journeys with optimism, Colgate extends the Smile Karo Aur Shuru Ho Jao campaign series. Read more here.
AirAsia India launches its OOH campaign to announce new route
The new OOH campaign by AirAsia India has been launched in Jamshedpur, one of the key sources of visibility for flights from Ranchi to major metros. Read more here.
Brand Tales
Max Life Insurance strengthens partnership with Royal Challengers Bangalore for IPL 2020
Max Life Insurance Company Ltd today announced its official partnership with Royal Challengers Bangalore (RCB) for the upcoming Indian Premier League (IPL)T20 season. Read more here.
Big FM ties up with aawaz.com to release interactive show as podcast
The BIG Spotlight podcast will feature leaders from across industries with an aim to educate and inspire listeners to embrace and adapt to the new normal. Read more here.
TCL joins hands with IPL’s Sunrisers Hyderabad
Leveraging the reach of cricket, IPL and Sunrisers Hyderabad in particular, TCL aims to reach more people across the country. Read more here.
NBA 2K League partners with Pocket Aces’ Loco to stream it in India
Indian viewers will now be able to enjoy the NBA 2K League action starting with the 2020 playoffs and finals delivered by DoorDash and continuing in the 2021 NBA 2K League season when Loco will help stream it in the country. Read more here.
Flipkart introduces Brand Pulse: an insights tool for brands
Flipkart has introduced ‘Brand Pulse’ – an insights tool to help brands understand their awareness in the minds of consumers. Read more here.
Mobile Premier League signs on as sponsor of Royal Challengers Bangalore
Mobile Premier League hopes to leverage its online presence to add to the visibility of Royal Challengers Bangalore during IPL 2020. Read more here.
People
Jasneet Kaur to join BharatPe as Chief Human Resource Officer
At BharatPe, Jasneet Kaur will work closely with the leadership team to ensure the company’s growth through strategic talent management. Read more here.
Tarunjeet Rattan joins PR Boutiques International as Vice President for executive committee
PR Boutiques International elects new executive team and board. Lynnette Werning to serve as the president with Tarunjeet Rattanas the vice president for the executive committee of the organization. Read more here.
Update Geotarget promotes Prabeer Patankar as Head of National Sales
Update Geotarget has promoted Prabeer Patankar as Head of National Sales. In his new role, Prabeer will be responsible for overall national sales and will now report to Sharad Alwe, Managing Director, Update Geotarget. Read more here.
Mandates
Runwal Group awards marcom mandate to Alchemist for Runwal Gardens
Alchemist Marketing Solutions, through its Real Estate division, Clay Express – has been appointed as the communication strategy and creative agency for Runwal Gardens, a project of Runwal Group. Read more here.
Mars Petcare India appoints Pitchfork Partners as strategic communication consultant
As part of its growth strategy in India, Mars Petcare will work closely with Pitchfork Partners to build corporate reputation and help engage with relevant stakeholders. Read more here.
Data
BARC Week 33: Star Utsav, Sun TV & Zee Anmol top all channels list
According to the BARC Week 33 free channels list, the highest number of impressions were documented for Star Utsav. Sun TV topped the pay channels list. Read more here.
Report: TV AD volumes in Unlock period surpasses Pre-Covid Volumes by 12%
BARC India & Nielsen Media explain ‘Impact Of COVID–19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’. Read more here.
BARC Week 33 top brands list feature Dettol, PolicyBazaar & Lux
Among the top advertisers listed in BARC Week 33 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
HUL’s Clinic Plus Shampoo was advertised most in June-Aug 2020: TAM AdEx
HUL was the top advertiser during June-Aug 2020 with Clinic Plus Shampoo, Horlicks and Surf Excel being the brands with most TV space. Read more here.
