Myntra hopes to leverage the social media presence of Kiara Advani, along with her resonance with today’s youth, to expand brand footprint in India.
Myntra has announced Bollywood actor Kiara Advani as its brand ambassador and nationwide celebrity endorser. Her mass appeal as a talented actor and fashion trendsetter is poised to accelerate conversations around Myntra’s apparel segments.
In her role as the brand ambassador, Kiara will establish a strong connection with Myntra’s existing customers, while attracting a new set of fashion-forward, digital-savvy and entertainment-oriented customers from across the nation. Additionally, her engaging social media presence, high resonance with the country’s youth population, and a strong fan following will help strengthen Myntra’s vision of democratising fashion.
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Speaking about her association with Myntra, Advani said, “Fashion is all about being comfortable in your attire and I believe comfort brings out the confidence in you. Myntra has changed the overall dynamics of online shopping, it’s a platform that has enabled us to find our fashion favourites with just a click. It’s been one of the most liked platforms amongst the youth and it makes me extremely happy to join hands with them and be associated with the brand.”
Speaking on the association, Amar Nagaram, CEO, Myntra, said, “We are ecstatic about our association with Kiara Advani. She personifies fashion and style that appeals to a wide audience across geographies and age groups. Her association will be pivotal in helping us foster our relationship with existing customers while expanding our footprint into unexplored regions in India.”