First Partners bags PR mandate for Vedanta’s Aluminium & Power Business

First Partners Vedanta

According to the mandate, First Partners will support corporate communications and brand PR for Vedanta in Odisha, Chhattisgarh and NCR.

Premier communications firm First Partners has announced that it has won the public relations mandate of Vedanta Limited – Aluminium & Power Business.

Vedanta Limited is a diversified natural resources company and a large producer of aluminium in India. The award of this mandate followed thorough evaluation rounds involving a multi-agency pitching process.

First Partners remit spans corporate communications and brand PR support for Vedanta’s Aluminium and Power business units spread across the states of Odisha, Chhattisgarh and Punjab including the corporate office in the National Capital Region (NCR).

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Vedanta Aluminium & Power Business represents aluminium smelters at Jharsuguda, (Odisha) and at BALCO in Korba (Chhattisgarh), an alumina refinery at Lanjigarh in Kalahandi district (Odisha) and a thermal power plant at District Mansa, Punjab.

First Partners is a full-service communications consultancy that specialises in integrating communication solutions with a single-minded focus on delivering business outcomes. The firm has offices in Noida, Gurugram, Mumbai, Bangalore, Chennai and Kolkata.

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