With the rebranding efforts, Care Health Insurance wishes to bring the care element in their brand ethos and offerings at the forefront.
Highlighting its ethos of delivering quality consumer experience while offering a wide continuum of care, Religare Health Insurance has rechristened itself as Care Health Insurance. All service and product offerings will remain the same.
The rebranding is aimed at building on opportunities to deliver the best possible ‘Care’ to its consumers. Care Health Insurance will continue offering products in the retail segment for Health Insurance, Top-up Coverage, Personal Accident, Maternity, International Travel Insurance and Critical Illness along with Group Health Insurance and Group Personal Accident Insurance for Corporates, Micro Insurance Products for the Rural Market and a Comprehensive Set of Wellness Services.
Elaborating on the rationale for its rebranding, Dr Rashmi Saluja, Executive Chairperson, Religare Enterprises Limited said: “We have always believed ‘Care’ lies at the centre of everything we do as a Health Insurance Specialist. It has been the guiding principle for all our customer-centric initiatives in product design, claims administration, technology development and customer service. Considering these factors, it made immense sense to transition to the new identity – Care Health Insurance – that truly represents what we do best as an organization – Care.”
Speaking at the occasion, Anuj Gulati, Founding Managing Director & CEO, Care Health Insurance said, “We wish to reassure all employees, partners and stakeholders that our organization remains the same. Be it the founding management team, our bouquet of value-for-money products or the technology-driven servicing capabilities, everything is the same – except the name. Additionally, all aspects vis-à-vis customer policies such as the policy number, health card, cashless network, customer care details as well as claims and renewal processes, are unchanged.”