BARC Week 34 top brands list feature Lizol, Lux & Dettol

BARC Week 34 Brands

Among the top advertisers listed in BARC Week 34 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.

Recorded between August 22 and August 28, BARC Week 34 data suggests Lizol was the highest spender with 19887 insertions. It was followed by Lux Toilet Soap (17235), Dettol Toilet Soaps (16731), Surf Excel Easy Wash (15671), Horlicks (13998), Dettol Liquid Soap (13108), Dettol Antiseptic Liquid (13108), Wheel Active 2 in 1 (12794), Lifebuoy Toilet Soap (12115) and Colgate Dental Cream (11649).

BARC Week 34 Brands Data
Source: BARC India

Also Read: Lizol unveils ‘Safe to Touch’ campaign for surface disinfection

Among the advertisers, Hindustan Lever Ltd has the highest insertions at 255882 insertions. It was followed by Reckitt Benckiser (India) Ltd (169769), ITC Ltd (40999), Brooke Bond Lipton India Ltd (39559), Godrej Consumer Products Ltd (39490), Colgate Palmolive India Ltd (29076), Cadburys India Ltd (25441), Ponds India (24429), Procter & Gamble (21663) and Wipro Ltd (17926).

BARC Week 34 Advertisers
Source: BARC India

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