September Week 1: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa September Week 1 — features, campaigns, data and more.
Brand Tales
Lizol unveils ‘Safe to Touch’ campaign for surface disinfection
The new campaign by Lizol is focused on raising awareness on the importance of surface disinfection to help fight germs and viruses during the ongoing pandemic. Read more here.
ZeeMELT and Kyoorius celebrate memorable moments in Indian television history
Kyoorius, in continuation of the campaign launched at ZeeMelt 2019, released a montage image that features 58 memorable characters from TV serials and shows broadcast across Doordarshan and Hindi GECs. Read more here.
Religare Health Insurance rebrands as Care Health Insurance
With the rebranding efforts, Care Health Insurance wishes to bring the care element in their brand ethos and offerings at the forefront. Read more here.
Brand ambassadors
Bajaj Allianz Life ropes in Ayushmann Khurrana as brand ambassador
Ayushmann Khurrana will appear as the face of Bajaj Allianz Life in their Smart Living campaign, promoting both products and digital services. Read more here.
Myntra announces Kiara Advani as brand ambassador
Myntra hopes to leverage the social media presence of Kiara Advani, along with her resonance with today’s youth, to expand brand footprint in India. Read more here.
Industry News
Welspun appoints Madison Media Sigma as its Media AOR
As per its new role, the agency will handle the entire media mandate of Welspun including Print, TV, Radio, Digital, OOH, and Activation. Read more here.
MediaCom bags media mandate for Lionsgate Play
Following a multi-agency pitch, GroupM’s media agency MediaCom has won the media mandate for Lionsgate Play in India. Read more here.
Zespri appoints WPP agencies as its global AOR
The WPP agencies for the global mandate will be led by VMLY&R and Mindshare. They will work with Zespri to help enhance its market proposition across the United States, Europe, and Asia-Pacific (excluding Japan). Read more here.
ASCI appoints Manisha Kapoor as new Secretary-General
Manisha Kapoor has been a part of ASCI’s Consumer Complaints Council for the past five years, she takes over from Shweta Purandare. Read more here.
Agency Feature: BrandDost
BrandDost is an agency that aims to provide marketing solutions to the unorganized sector in the market, primarily SMEs, Local Businesses, Kirana Shops, & more. Read more here.
First Partners bags PR mandate for Vedanta’s Aluminium & Power Business
According to the mandate, First Partners will support corporate communications and brand PR for Vedanta in Odisha, Chhattisgarh and NCR. Read more here.
Motivator India wins media mandate for MilkLane
Motivator India will manage offline and online media for MilkLane. This relationship will start by handling the launch of the brand Nutrinos. Read more here.
Data
BARC Week 34: Star Utsav, Sun TV & Star Plus top all channels list
According to the BARC Week 34 free channels list, the highest number of impressions were documented for Star Utsav. Sun TV topped the pay channels list. Read more here.
BARC Week 34 top brands list feature Lizol, Lux & Dettol
Among the top advertisers listed in BARC Week 34 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
11% rise in Ad Volumes during Jul- Aug’20 compared to Jul- Aug’19: TAM
Over 20 New Categories and 1800+ New Advertisers could be seen on Television in July-August 2020 over July-August 2019, states TAM report. Read more here.
