Honda India Power Products Limited (HIPP) has selected First Partners to handle its public relations mandate in India.
The company is earlier known as Honda Siel Power Products Ltd.(HSPP), recently changed its name to Honda India Power Products Ltd.(HIPP) on the 2nd of July 2020. First Partners will be responsible for further strengthening awareness for the brand, provide strategic counsel, direction & implement a Pan-India communication program.
Atul Ahluwalia, Founding Partner, First Partners said, “We are happy to be chosen as the consultancy of choice by Honda Power at a time when the company is going for an aggressive growth strategy to further consolidate their leadership position in the power products segment in India. Our experience, passion, and business outcome approach give us the confidence to drive meaningful results for the brand in India.”