Principal Asset Management launches #ItihasGawahHai campaign in India

Principal Asset Management- #ItihasGawahHai

The month-long campaign, #ItihasGawahHai by Principal Asset Management, is conceptualized by FoxyMoron and will feature in various digital and social media platforms to spread the message about the benefits of investing through mutual funds.

Principal Asset Management has launched the #ItihasGawahHai campaign to help investors make informed decisions to deal with stock market volatility by highlighting important lessons from history. It aims to educate investors and create awareness about the benefits of investing through mutual funds. The month-long campaign is conceptualized by FoxyMoron and will feature in various digital and social media platforms.

Commenting on the launch of the new campaign, Bharat Ravuri, Managing Director, Principal Asset Management, said, “Investors are currently confused and uncertain about developments in stock markets and are unable to make investment decisions that will support their financial goals. #ItihasGawahHai aims to highlight the benefits of investing in equity markets in the long-term through mutual funds by drawing important lessons from history. The campaign aims to provide answers to reluctant investors who want to know about strategies for investing, especially in periods of uncertainty, while helping to increase affinity to mutual funds and increase the penetration of the category in the country.”

“The Investor Education Initiative is part of Principal Mutual Fund’s mission to help people save enough, protect enough and foster financial security by helping them achieve their financial goals’’, Ravuri added.

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Commenting on the campaign, Pratik Gupta – Co-Founder Zoo Media & FoxyMoron, said, “Our vision with Zoo Media is to be the preferred network of our clients. Working with Principal Mutual Fund has been a true testament of this vision coming to life. Our agencies across the network have contributed in building this campaign from the ground up, from coming up with a robust media plan, a larger than life digital video campaign, creating a landing page, and even coming up with the communication ‘Itihas Gawah Hai’, we’ve done it all and are thrilled with the work we’ve put out. We’re grateful for the support the Principal Mutual Fund team had in our vision and we look forward to this new direction that the brand has taken.”

Moving forward, the brand also plans to conduct educational workshops and webinars on various topics such as:

  • Investing amidst crisis & uncertainty
  • Introducing new investors to Capital Markets, Debt Markets, and Mutual Funds
  • Things to look at before investing and selecting investment options
  • Drawing personal financial roadmap & resources to keep financial goals on track
  • Methods for evaluating risks & forming an appropriate investment mix
  • Importance of diversifying & rebalancing portfolio and maintaining emergency funds



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