Among the top advertisers listed in BARC Week 35 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.
Recorded between August 29 and September 4, BARC Week 35 data suggests Dettol Antiseptic Liquid was the highest spender with 27226 insertions. It was followed by Dettol Toilet Soaps (17509), Dettol Liquid Soap (17230), Surf Excel Easy Wash (16509), Lizol (13032), Lizol (13032), Dettol & Moms Soap (13018), Wheel Active 2 in 1 (11319), Clinic Plus Shampoo (11130), Jeevansathi.com (11084) and Facebook.com (10152).
Among the advertisers, Hindustan Lever Ltd has the highest insertions at 243758 insertions. It was followed by Reckitt Benckiser (India) Ltd (162462), Brooke Bond Lipton India Ltd (41159), Godrej Consumer Products Ltd (26908), Procter & Gamble (23885), ITC Ltd (23505), Colgate Palmolive India Ltd (23391), Cadburys India Ltd (20873), Wipro Ltd (20719) and Ponds India (19427).