As per the latest update, the brand will now launch Hand washes at the retail markets from the Hygiene range.
BoroPlus onboards Bollywood actress Juhi Chawla for its newly launched Hygiene Range, aiming to spread awareness on maintaining personal hygiene especially amidst the ongoing pandemic.
After a successful entry into the hygiene space with the launch of BoroPlus Hand Sanitizer in April this year, BoroPlus Hygiene Range followed it up by adding Toilet Soap Bars (BoroPlus Antiseptic + Moisturizing Soap) in June. The range is now set to hit the retail market with Hand Washes (BoroPlus Antiseptic + Moisturizing Handwash).
Speaking on this, Priti A. Sureka, Director, Emami Limited, said, “BoroPlus is a brand which is trusted by millions of people, all over India. It’s an antiseptic cream & is a staple across households for all age groups, to heal, protect, and moisturize the skin. The foray into personal hygiene, keeping in mind the antiseptic and moisturizing equities of BoroPlus, was part of our innovation plan on the brand. However, with the world facing the COVID-19 pandemic, we have seen several consumer behavioral changes with respect to personal hygiene, which has become a new way of life. Keeping this in mind, we have endeavored to bring forward our launches in the hygiene segment. We started with hand sanitizer, then moved on to expand to the category of toilet soaps, and now hand washes.”
BoroPlus Hygiene Range is all set to offer the consumers a complete range of personal hygiene to fight the attack of the COVID-19 virus. For our hygiene range, we are happy to associate with the celebrity presence of Juhi Chawla who enjoys an all-pervasive acceptance all over India across age, gender, and geographies. Her warm, charming, and friendly personality makes her someone who is relatable to everyone. A successful actor, a mother, and a businesswoman, Juhi resonates with the brand persona of BoroPlus which is multifaceted and speaks of trust, purity, responsibility, and authenticity”, she adds.
“With the world facing the COVID-19 pandemic, people have become generally very conscious of health and hygiene. This heightened sense of hygiene has become an integral part of our new normal way of life and this consciousness is here to stay with us for long. People are in want of hygiene products that will not only protect them and their families from germs but also care for the health of their skin. BoroPlus Antiseptic + Moisturising range of soaps, sanitizers, and hand washes bring in the perfect solution to not only keep the skin germ-free but also moisturize it with the goodness of their natural ingredients. I feel very happy and responsible to be associated with the hygiene range of BoroPlus – a brand that I trust,” said, Juhi Chawla, the brand ambassador of BoroPlus Hygiene Range.
A TVC directed by noted ad filmmaker, Narayan Shi, featuring Juhi will be on air across channels and platforms mid-September, onwards.