September Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa September Week 2 — features, campaigns, data and more.
Features
How Mid-day leveraged WhatsApp channel & brand alliances to launch digital tabloid
Rachna Kanwar talks to Media Samosa about the possibilities of the newly launched Mid-day digital tabloid and how it came into being. Read more here.
Opinion: Role of videos in driving commerce post COVID-19
Co-Founder & CEO of Flickstree, Saurabh Singh writes on how videos act as an effective tool of communicating & audience engagement, shaping commerce in the new normal. Read more here.
We saw a growth in non-prime time viewing as well during the lockdown: Kartik Mahadev, ZEEL
On the sidelines of Zee Cafe completing 20 years, we speak to Kartik Mahadev, Business Head, Premium Channels, ZEEL to trace the channel’s journey & emerging trends in English entertainment genre. Read more here.
Campaigns
Lux presents new proposition of glow with Kareena & Saif
Conceptualised by Wunderman Thompson South Asia, the Lux ad film explores multilingual songs, all with references to the moon, beauty and glow. Read more here.
Principal Asset Management launches #ItihasGawahHai campaign in India
Conceptualised by FoxyMoron, #ItihasGawahHai will feature in various digital and social media platforms to spread the message about the benefits of investing through mutual funds. Read more here.
Cinthol launches new TVC for Cinthol Lime and Cinthol Cool
The TVC campaign for Cinthol, conceptualised by Creativeland Asia and produced by Nirvana Films, gives a fresh new take on experiencing adventures indoors. Read more here.
Brand Tales
BoroPlus ropes in Juhi Chawla for its Hygiene Range
As per the latest update, the brand will now launch Hand washes at the retail markets from the Hygiene range. Read more here.
Alpenliebe forays into fruity candy category with Alpenliebe JuiCyfills
Alpenliebe JuiCyfills variants will be available in neighbourhood stores at Re 1 and Rs 50 assorted packs in select modern trade stores. Read more here.
Partnerships
IPL 13: EUME to be Exclusive Mask Partner to CSK and RCB
EUME has also unveiled special edition masks for CSK and RCB fans, similar to the ones worn by their players. These would be available online. Read more here.
Acko General Insurance announces IPL partnership with Delhi Capitals
As part of the partnership, the Delhi Capitals team will be sporting the Acko General Insurance logo on their helmets and caps. Read more here.
Mandates
Mindshare wins media mandate for Great Learning
The Great Learning account will be managed by Mindshare’s Bengaluru office, where the team will handle media buying and planning for the brand. Read more here.
Madison Digital wins Digital SEO mandate for Indira IVF
As per the mandate, Madison Digital will handle all SEO-related work for Indira IVF. Read more here.
Havas Media wins media mandate for MyGate
Havas Media’s Banglore team will primarily work on the MyGate mandate, handling all OTT media services and offline duties for the brand. Read more here.
First Partners bags PR mandate for Honda India Power Products Limited
Honda India Power Products Limited (HIPP) has selected First Partners to handle its public relations mandate in India. Read more here.
Pitchfork Partners to be strategic communication partner to Somaiya Group
While raising awareness about the Somaiya Group, Pitchfork Partners will expand the group’s overall corporate narrative across categories. Read more here.
People
Brandintellé appoints Sachin Bhosle as VP, Marketing & Research
As per his new role at Brandintellé, Sachin Bhosle will be responsible for developing and managing strategic partnerships & business value for the clientele. Read more here.
Bira 91 appoints Anil Arya as new CFO
As per his new role, Anil Arya will help Bira 91 navigate through its next phase of growth & profitability. Read more here.
Data
Ad Insertions grew by 35% on Digital during Aug’20 compared to Jan’20: TAM
The recent edition of TAM AdEx report suggests that the Ad Volumes on television for August 2020 grew by 6% over July 2020. Read more here.
BARC Week 35 top brands list feature Dettol, Surf Excel & Lizol
Among the top advertisers listed in BARC Week 35 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
