For the third year in a row, Tata Motors will be associating with IPL, promoting a premier product with the help of various sports-related touchpoints.
Tata Motors has announced that its premium hatchback, Altroz will be the Official Partner for Dream11 Indian Premier League 2020. The IPL begins on September 19 and will be played across 3 venues, located in Dubai, Abu Dhabi & Sharjah, in the United Arab Emirates, for a total of 50 days. Continuing its association for the third consecutive year with the Board of Control for Cricket in India, the Altroz follows in the path of its stablemates, the Nexon and the Harrier, both of which have been the tournament’s official partners, during the 2018 and the 2019 seasons, respectively.
Commenting on this association, Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said “At Tata Motors, we have always innovatively engaged with the consumers at large, the current need for which is more pronounced than ever before. We have elaborate plans to capture the viewer’s attention who will be virtually supporting their favourite teams, on-air and across digital platforms. We are positive to drive tremendous value from this association and hope to share the joy of watching live cricket with the fans yet again.”
Speaking on this continued partnership, Brijesh Patel, Chairman, IPL said, “Over the last two years, we have seen Tata Motors do some great activations for fans. In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further.”
As the Official Partner, Tata Motors will showcase the Altroz in the stadium at all three venues in the UAE, throughout the tournament. The IPL matches will play host to the exciting Altroz Super Striker Awards – the player with the best strike rate of the match will win the much sought-after Altroz Super Striker Trophy along with a prize of INR 100,000. The batsman with the highest strike-rate of the tournament will drive home the car.
Furthermore, apart from displaying the car at the stadiums, Tata Motors will also be indulging creatively with its customers to spread the cheer of the game through its dealerships and social media platforms. Tata dealerships across India will be the place where customers can soak into the ambience of IPL.
This year fans too will get the chance to become Altroz Super Strikers through the Altroz Super Striker mobile game. It is a free-to-participate mobile game, where one can show their batting skills and can even challenge their friends and family while playing the same. Daily winners of the Altroz Super Striker mobile game win vouchers worth INR 5000 and the season winner takes home the Altroz Super Striker trophy along with vouchers worth INR 100,000. The Altroz Super Striker mobile game available to all September 19 onwards.