BARC Week 36: Vi and Dettol appear as top brands

Among the top advertisers listed in BARC Week 36 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.

Recorded between September 5 and September 11, BARC Week 36 data suggests Vi Cellular Phone Service was the highest spender with 66313 insertions. It was followed by Dettol Antiseptic Liquid (36400), Dettol Toilet Soaps (21696), Dettol Liquid Soap (19586), Glow & Lovely Advanced Multivitamin (15977), Surf Excel Easy Wash (14434), Lizol (13058), Dettol & Moms Soap (11178), (10278) and (10063).

BARC Week 36 brands data
Source: BARC India

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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 204159 insertions. It was followed by Reckitt Benckiser (India) Ltd (178524), Vodafone Idea Ltd (66314), ITC Ltd (42175), Godrej Consumer Products Ltd (37332), Procter & Gamble (32717), Cadburys India Ltd (28998), Colgate Palmolive India Ltd (27153), Procter & Gamble Home Products (27054) and Brooke Bond Lipton India Ltd (26376).

BARC Week 36 Advertisers
Source: BARC India



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