SOTC India partners with Amar Chitra Katha as a part of awareness campaign

Great Indian Journeys

Thomas Cook (India) and its Group Company, SOTC Travel partnered with Amar Chitra Katha, to take travellers on an enchanting journey through time with Great Indian Journeys.

The itineraries carefully curated by Thomas Cook India and SOTC’s holiday experts and creatively illustrated via graphic comic strips in the distinctive Amar Chitra Katha style, present India’s young explorers and parents with an engaging format to discover India’s rich heritage and iconic attractions – in a very special route to their roots.

Much loved historical characters have been hand-picked to act as a personal guide through each epic journey, including – Birbal, (the witty/wise advisor of Mughal emperor, Akbar), Tenali Raman (poet and social thinker of the mighty Vijayanagar empire), Sudama (childhood friend of Lord Krishna) and Chetak (Rana Pratap’s true war horse and faithful companion).

The Great Indian Journeys welcomes travellers on a voyage of discovery via an easy paced 4-5 day itinerary through locales steeped in history – Chittorgarh, Kumbhalgarh, Udaipur, Mathura, Hampi, Delhi, Agra and more – that chronicle India’s golden ages. Each itinerary incorporates exclusive elements such as: personalised storytelling sessions around favourite historical characters, spectacular sound & light shows, local culinary experiences, and more.

Daniel D’souza, President and Country Head, Leisure, SOTC Travel said, “India’s favourite comics- Amar Chitra Katha plays an important role while growing up and has become an integral part in shaping a million childhoods. The Great Indian Journeys gives our travellers an opportunity, to reconnect and relive their fondest childhood memories with their children and families, by visiting India’s most iconic historical places. These specially designed itineraries, in the form of creative graphic comic strips, bring to life a unique combination of edutainment devoted to Indian culture and history. Through the Great Indian Journeys, we continue to help create delightful holiday experiences for our customers.”

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He added, “To ensure health and safety for travellers, we have associated with ICMR accredited labs across India to provide a first of its kind COVID-negative certification services. This, along with our Assured Program in partnership with Apollo Clinics, have been incorporated in every holiday proposition for a hassle-free journey for all our customers. To further assist our customers, we have launched India’s first Safe Holiday Helpline, a free service to the public – offering expert guidance & assistance for safe holiday planning, visa assistance, country specific updates, on-ground health and safety measures, travel documentation, health certification.”

Preeti Vyas, CEO and President, Amar Chitra Katha said, “As India’s favourite storytellers, our vision at Amar Chitra Katha has always been to inspire children and families through our vibrant stories about India’s glorious past and culture. The Great Indian Journeys by Thomas Cook India & SOTC, is an exciting collaboration which offers families a unique opportunity to directly experience and engage with India’s heritage through these specially-curated & memorable family holidays. Amar Chitra Katha has been telling stories for over 53 years and has always been a ‘route to your roots’.

She added, “As we firmly establish ourselves in the digital age, we are passionate about taking our founder Mr. Anant Pai’s legacy forward, by reaching out to our audiences via multiple platforms and experiences, including, films, apps, games and videos to tell India’s stories. Our association with SOTC-Thomas Cook is another powerful step in enabling Indian families to experience our stories real-time, not just in 2D or 3D but indeed in 5D, with emotions, feelings and a sense of awe. Through this new property – The Great Indian Journeys, travellers can be assured of the finest travel experience combined with authentic and vibrant depiction of itineraries through storytelling; which is the hallmark of Amar Chitra Katha.”




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