Mumbai Indians will continue getting sponsorship support from brands like Samsung, Usha, Colors and Jio from previous seasons.
Mumbai Indians has added global brands such as Cadbury, Marriott Bonvoy & Colgate for multi-year deals to its sponsorship kitty ahead of IPL 2020. The team will continue getting sponsorship support from brands like Samsung, Usha, Colors and Jio from previous seasons.
The team feels that a strong mix of international and Indian brands like Dream11, Kingfisher, boAt, Kotak to step in sponsors for IPL 2020 has enabled the title-holders to match their last years’ sponsorship revenues.
Among the new brand partnerships, Marriott Bonvoy, Colgate and William Lawson were signed early this year for long-term multi-year deals keeping the original IPL 2020 time frame of April. Cadbury Dairy Milk has come on-board for yet another multi-year association, replacing Burger King for the non-leading trouser.
A team spokesperson said, “Mumbai Indians DNA reflects trust and leadership, built over our core values, ethos and years of innovative brand-building initiatives. We pride ourselves on how the brand is perceived among our loyal fans and global brands; and our success in the Indian Premier League, second to none, is a testament to our ideologies.”
“We are One Family, which includes the players, support staff, fans and brand partners. Mumbai Indians has always had brand-partners, which command respect in the industry and have a high pedigree, as long-term partners. Together, with the support of our partners, fans and sponsors, we have built a strong brand,” they added.