Among regional channels, most ad spends were observed for channels with primary content in Tamil, Bengali, Telugu, Kannada and Malayalam.
TAM AdEx-Television Advertising Report-14 takes a look at the overall advertising on regional language channels and the top advertising trends on the top five regional language genres for July-September 2020 (till September 12). The regional language channels were observed to have 60% Ad Volumes’ share in Overall Television advertising during the said period. Among these, Tamil channels topped with 15% share.
The report further states that Ad Volumes on Tamil channels grew by 13% in September 2020 (till September 12). Bengali News and GEC added more than 70% share of Ad Volumes together in July-September 2020. During Week 37, Ad Volumes were seen to grow by 11% on Telugu channels compared to Week 27.
Kannada News genre saw a rise of 22% in Ad Volumes/Day during September 2020 in comparison to the numbers recorded in July 2020. Among Malayalam Channels, GECs solely had a 52% share of Ad Volumes in July-September 2020.
You can access the entire report here: