In association with Times OOH, Somany Ceramics targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology at T2, Mumbai Airport. The brand campaign features Salman Khan with the tag line – ‘Zameen se Judey’.
Somany Ceramics Limited launches its new OOH campaign at Mumbai International Airport. In partnership with Times OOH, the advertising partner for Mumbai airport, Somany chose one of the most premium media locations in the domestic departure – the security check-in at the Mumbai Airport for the ad.
The OOH aims to captivate the attention of departing fliers with Somany Tiles & Bathware’s brand campaign that showcases the patented hard coat technology VC Shield which is ‘built to last’.
Speaking about the OOH campaign, Vivek Gupta, Marketing Head – Somany Ceramics, said, “While developing the campaign strategy we chose airport advertising, Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”. Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”
“We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers. Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures”, said Sumit Chadha, Times OOH.