Whirlpool partners with ESPNcricinfo for IPL 2020

Whirlpool

As a part of the association, two shows, Whirlpool Adaptable Player of the Day and T20 Time: Out will be sponsored by the brand for ESPNcricinfo.

Whirlpool of India, a subsidiary of Whirlpool Corporation, a kitchen and laundry home appliance company, signs official sponsorship with ESPNcricInfo for IPL 2020. As part of the association, Whirlpool will bring alive the IPL fever through flagship shows, features, expert insights and interesting highlights for the cricket lovers.

Whirlpool Adaptable Player of the Day has been planned as a show where the ESPN anchor and cricket experts will pick and discuss the player who showcases a stellar performance and stands out for his match situation related adaptable skills during the game. This selection is in line with Whirlpool’s recently launched Intellifresh Pro, an advanced Bottom Mount Refrigerator powered by advanced Adaptive Intelligence Technology. The association will increase awareness and help build relevance for the product through the show.

Also Read: Virender Sehwag & Samir Kochhar to present interactive show on Flipkart Video

Another flagship show will be T20 Time: Out. It will showcase the daily preview and review for the IPL matches. The show, on which Whirlpool is the Presenting Sponsor, brings a wholesome series of match dissection, data, insights, expert analysis, which will be a daily dose of energy and excitement for the mega event

Commenting on the association, KG Singh, Vice President – Marketing, Whirlpool of India said, “IPL has established itself as a modern-day format where cricket lovers experience the adrenaline rush of the game. We are proud to partner with ESPNcricinfo to be a part of one of the deepest passion points for the nation and launch our IntelliFreshPro Bottom Mount Refrigerators — a format of the future just as IPL has proven to be. Just like adaptable players are required to ace the game, our advanced Bottom Mount Refrigerators uses its adaptive technology for winning consumer experience.”

Comments

comments

Previous articleRegional channels bagged 60% Ad Volumes’ share in July-Sept 2020: TAM
Next articleMumbai Indians signs multi-year deals with Cadbury, Marriott Bonvoy & Colgate
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here