With the IPL 2020 association, Trell is gearing up to bring offline enthusiasm of fans online with community-driven activities.
Trell has signed up with Chennai Super Kings as their Associate Partner for the 2020 Indian Premier League season to be played in the UAE. With this association, Trell is gearing up to bring the offline enthusiasm of fans online, with community-driven activities. Users will enjoy exclusive player stories, behind-the-scenes moments, and other fan moments during the event.
Since fans can’t meet their cricket idols offline, the platform will also give them an opportunity to meet their favourite CSK team players online.
Commenting on the association, Pulkit Agrawal, Co-Founder, Trell says, “More than 60% of the audience on Trell comprises regional cricketing fans. Whenever there is a cricket tournament, we experience a massive surge in user activity, with fans posting a variety of videos to celebrate cricket. In India, cricket is not just a sport; it is a religion and with this partnership, our love for cricket will bring the offline community online as CSK’s fans now have an opportunity to communicate with their idols via the platform.”
“As the IPL season kick-starts, Chennai Super Kings, one of the biggest symbols of pride of Tamil Nadu, brings with it an emotion that binds different people from the state, rejoicing and celebrating together. We are very happy to associate with the CSK team for a great tournament ahead,” he adds.
“CSK always looks for new ways to engage with their fans, and with the 2020 edition to be played in the UAE, Trell’s platform promises to be another exciting avenue for fans to be closely involved with all the action,” says K S Viswanathan, CEO of CSK.