Media Samosa Round-Up: September 14 to September 18

Media Samosa September Week 3

September Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa September Week 3 — features, campaigns, data and more.

Features

Sukhpreet Singh, DishTV

South has always been an essential market for us: Sukhpreet Singh, DishTV

Sukhpreet Singh, Corporate Head – Marketing from DishTV, sheds light on the brand journey while highlighting the current state of d2h industry in the country. Read more here.

Campaigns

McDonald’s campaign

New McDonald’s campaign highlights brand’s commitment to serve safely

McDonald’s India highlights brand trust, safety, hygiene processes and convenience channels in a new TVC-led campaign depicting the new normal. Read more here.

Prime Video India’s ‘What’s Your Mood’ campaign showcases its content spread

Conceptualized by Leo Burnett, the new campaign intends to showcase how Amazon Prime members can pick their preferred titles from the available content spread across genres such as action, adventure, and more from the platform basis their mood. Read more here.

Somany Ceramics_T2,Mumbai Airport_1

Somany Ceramics & Times OOH launch new campaign at T2, Mumbai Airport

In association with Times OOH, Somany Ceramics targets niche flying travellers to promote Germ Shield tiles powered by Germ Shield Technology at T2, Mumbai Airport. The brand campaign features Salman Khan with the tag line – ‘Zameen se Judey’. Read more here.

Dear Lotteries rolls out new TVC to promote ‘Free Home Delivery’ of its lottery tickets

Dear Lotteries a product of Nagaland & Sikkim Government has announced the launch of ‘Free Home Delivery’ of its lottery tickets. As it would still be a little difficult for the markets to fully open up, this move by Dear Lottery will help its consumers to avail services from the confines of their own homes. Read more here.

Great Indian Journeys

SOTC India partners with Amar Chitra Katha as a part of awareness campaign

Thomas Cook (India) and its Group Company, SOTC Travel partnered with Amar Chitra Katha, to take travellers on an enchanting journey through time with Great Indian Journeys. Read more here.

VICE Media Group and Mediascope partner on ad inventory deal in India

VICE Media Group and Mediascope have announced a deal in India which will see Mediascope take on all sales for VICE’s ad inventory, signalling a new phase of growth for the youth media company in the region. Read more here.

IPL 2020 Associations

Power Play with Champions

Virender Sehwag & Samir Kochhar to present interactive show on Flipkart Video

Power Play with Champions will give the users a chance to play a quiz every day on Flipkart Video, predicting various aspects of the game. Read more here.

MILO signs on as official partner of Royal Challengers Bangalore

As the official partner, Nestle MILO has launched its #RoarForCricket campaign with an insight that sports not just build health but teaches valuable life-skills and values. Read more here.

Mumbai Indians

Mumbai Indians signs multi-year deals with Cadbury, Marriott Bonvoy & Colgate

Mumbai Indians will continue getting sponsorship support from brands like Samsung, Usha, Colors and Jio from previous seasons. Read more here.

BKT Tires partners with Mumbai Indians ahead of IPL Season 13

The partnership with Mumbai Indians, according to the BKT Tires is symbolic to their support and love for the game of cricket. Read more here.

TATA TEA Chakra Gold to be official tea partner to Chennai Super Kings

Ahead of IPL 13, TATA TEA Chakra Gold has announced an association with Chennai Super Kings, leveraging the connect both have with Tamil Nadu. Read more here.

Livinguard AG named as the Hygiene Partner of Delhi Capitals for IPL 2020

Delhi Capitals is partnering with Livinguard AG, a Swiss-based hygiene technology company as the official Hygiene Partner for the team. Read more here.

IPL 13

‘Vi’ to be the co-presenting sponsor of Dream11 IPL 2020

Vi acquired the co-sponsorship rights of the live broadcast of the T-20 premier league which will be held in Abu Dhabi, UAE, and telecast on the Star Sports network. Read more here.

Tata Motors Altroz to be an Official Partner for IPL 13

For the third year in a row, Tata Motors will be associating with IPL, promoting a premier product with the help of various sports-related touchpoints. Read more here.

Whirlpool

Whirlpool partners with ESPNcricinfo for IPL 2020

As a part of the association, two shows, Whirlpool Adaptable Player of the Day and T20 Time: Out will be sponsored by the brand for ESPNcricinfo. Read more here.

Data

Ormax Media Report on Fake News

Fake news is a major concern for 61% news consumers in India: Ormax Media Report

In a bid to understand the credibility of news media & overall perception of ‘fake news’, Ormax Media’s ‘Fact or Fake?’ report highlights if some media channels fare better than the others in India. Read more here.

BARC Week 36: Vi and Dettol appear as top brands

Among the top advertisers listed in BARC Week 36 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.

TAM regional channels

Regional channels bagged 60% Ad Volumes’ share in July-Sept 2020: TAM

Among regional channels, most ad spends were observed for channels with primary content in Tamil, Bengali, Telugu, Kannada and Malayalam. Read more here.

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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

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