BARC Week 37: Dettol brands make presence felt on TV

BARC Week 37 Brands

Among the top advertisers listed in BARC Week 37 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions.

Recorded between September 12 and September 18, BARC Week 37 data suggests Dettol Antiseptic Liquid was the highest spender with 34730 insertions. It was followed by Dettol Toilet Soaps (24743), Dettol Liquid Soap (20787), Glow & Lovely Advansed Multivitamin (17844), Surf Excel Easy Wash (11623), Whitehat Jr (11406), Dettol Disinfectant Spray (10774), (10672), Disney + Hotstar VIP (10563) and Colgate Dental Cream (10529).

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Among the advertisers, Hindustan Lever Ltd has the highest insertions at 209190 insertions. It was followed by Reckitt Benckiser (India) Ltd (181213), ITC Ltd (51140), Godrej Consumer Products Ltd (32516), Cadburys India Ltd (31678), Colgate Palmolive India Ltd (29134), Brooke Bond Lipton India Ltd (28910), Procter & Gamble Home Products (27661) and Amazon Online India Pvt Ltd (20345).



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