September Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa September Week 4 — features, campaigns, data and more.
Campaigns
Swiggy brings back Gulab Jamun uncle this IPL
The new Swiggy IPL-themed ads revolve around topics such as cricket, discounts and how a crore people ordered from them during the lockdown. Read more here.
Ab Cricket Buzzega: Cricbuzz celebrates IPL 2020 with rap song
Created in association with WATConsult, Ab Cricket Buzzega celebrates the importance of IPL 2020 for fans who are stuck at home due to COVID-19 restrictions. Read more here.
My11Circle launches campaign to promote Play with Champion ft. Sourav Ganguly
Games24x7 and Sourav Ganguly have joined hands to strengthen My11Circle’s Play with Champions proposition this IPL season. Read more here.
Aakash Educational Services Ltd launches TVC campaign for hybrid program
The campaign to promote the Aakash Hybrid program will be aired on leading TV channels as well as online mediums like YouTube and OTT platforms. Read more here.
ISMs: Absolut addresses global biases with new film
Conceptualised by Lowe Lintas for Absolut, ISMs is an effort to highlight the importance of a colourless world through diverse voices. Read more here.
Brand Tales
CEAT signs Aamir Khan as brand ambassador
CEAT has signed a two-year deal with Aamir Khan for various campaigns across media platform, the first campaign being launched for IPL 2020. Read more here.
Dia Mirza to be the face of The Better Home
The shared vision of The Better Home and Dia Mirza is to empower people to make the switch to eco-friendly products that are better for health. Read more here.
Mad Over Donuts adds more colours to brand identity in new avatar
The new brand positioning will focus on Mad Over Donuts being a confectionaries brand that can become a part of celebrations with ease. Read more here.
SOCIAL partners with Mumbai Indians for special edition Match Starter Kits
SOCIAL has partnered with Mumbai Indians to offer its patrons and Mumbai Indians fans a special edition Match Starter Kit, exclusive menu, and engagement-based activities for fans to participate. Read more here.
Colgate to be the official smile partner for 6 teams in Dream11 IPL 2020
The teams include Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals, and Sunrisers Hyderabad. Colgate Smile Icon will be visible across touchpoints throughout the tournament. Read more here.
KKR onboards Medimix as the official skinfit and hygiene partner for IPL 2020
Medimix is the official skin fit and hygiene partner of Kolkata Knight Riders at one of the most anticipated tournaments of the year, Indian Premier League 2020. Read more here.
Chennai Super Kings names Trell as their associate partner
With the IPL 2020 association, Trell is gearing up to bring offline enthusiasm of fans online with community-driven activities. Read more here.
Platforms
Spotify rolls out Polls for select podcasts
Spotify is rolling out Polls on Spotify Originals and Exclusives such as The Rewatchables, Incredible Feats with Dan Cummins and Crime Countdown. Read more here.
ShemarooMe Box Office and Coffee Culture recreate the ‘Theatre’ experience at home
To bridge the cinematic gap between theatres and the audiences, ShemarooMe Box Office with Coffee Culture has curated a special menu just for its viewers. Read more here.
Industry News
Manjit Sachdev to helm content at Voot & Voot Select
Manjit Sachdev comes to Viacom18 with over 18 years of experience in the media and entertainment industry, driving content strategy. Read more here.
DrinkPrime appoints Bconnect Communications for PR duties
Headquartered in Delhi, Bconnect Communication will look into the strategic communication for DrinkPrime to deliver the brand message to the audience about their initiatives. Read more here.
Discovery acquires assets of ad-tech start-up AdSparx
Discovery plans to utilize the dynamic ad insertion solution of AdSparx to deliver personalised virtual linear channels to enhance viewer experience. Read more here.
Anupriya Acharya to take over the reins of AAAI as President
Ashish Bhasin will be the ex-officio member of the AAAI Executive Committee for 2020-21 as its immediate past President. Read more here.
JK Technosoft appoints Sanjeev Motwani as EVP, Global Head of Solutions
An engineering graduate of BITS, Pilani, Sanjeev Motwani has over 30 years of experience in management consulting, systems integration, delivery outsourcing engagements. Read more here.
Advertising veteran Arvind Kumar passes away
The Advertising Club Bangalore expresses grief as the industry mourns the sudden demise of advertising veteran Arvind Kumar. Read more here.
Data
16% rise in celebrity endorsed Ads in Aug’20 compared to Jun’20: TAM
According to a TAM Report, celebrity endorsed ads had a 20% share of overall Ad Volumes on TV during July-August 2020. Read more here.
BARC Week 37: Dettol brands make presence felt on TV
Among the top advertisers listed in BARC Week 37 data, Hindustan Lever Ltd and Reckitt Benckiser India Ltd had the highest number of insertions. Read more here.
