Amul IPL campaigns that scored boundaries…

Amul IPL campaigns

Media Samosa takes you through Amul IPL campaigns across Print & OOH over the years, one witty one-liner ad at a time.

The wow-factor, tongue-in-cheek one-liners, witty – Amul adverts are quintessential to many such attributes. Its unmatched ability to highlight moments and marquee events through puns stands out from the rest. With the much-awaited IPL 2020 now unfolding, Amul IPL campaigns across Print & OOH, through the years caught our attention.

With some ‘spot-on’ one-liners, encapsulating the big-ticket moments from the series, Amul topicals have often garnered mixed reviews, especially in the case of some infamous incidences. Rahul DaCunha, MD & Creative Head, DaCunha Communications, who has created adverts for Amul for years, once shared, “In the 21 years that I’ve been the campaign custodian, we’ve poked fun and parodied but never viciously. Our spoofs and satirical messages have been welcomed sportingly by both politicians and popular figures, actors, and anarchists.”

Capturing moments such as the ‘Gayle Galore’ back in 2011, CSK win in 2018, lauding cricketers & celebrities, or punning the controversies, Amul advertising reinvents itself every year.

Also read: COVID-19: How OOH campaigns evolved in the wake of the pandemic

Whether the brand continues to leverage IPL 2020 or no, its one-liners will perpetually entertain the audiences. With IPL matches going on, Media Samosa traverses through some of the best of Amul IPL campaigns across mediums.

IPL Season 1 (2008) – Manoranjan ka Baap, Karmayudh


IPL Season 2 (2009) – Ek Desh Ek Junoon


IPL Season 3 (2010) – Welcome Home


IPL Season 4 (2011)- Bharat Bandh


IPL Season 5 (2012) – Aisa Mauka fir kaha milega

Amul IPL


IPL Season 6 (2013) – Jumping Jhapak

Amul IPL 3


Also read: Mascot Diaries: Adventures of the Amul Girl…


IPL Season 7(2014)- Bulawa Aya hai

Amul IPL 5

Amul IPL 7


Champions of IPL 7.

Posted by Amul on Tuesday, 3 June 2014




IPL Season 8 (2015)- India Ka Tyohar


IPL Season 10 (2017) – #10SaalAapkeNaam

#Amul Topical: RCB's disappointing results at IPL 10

Posted by Amul on Thursday, 4 May 2017


IPL Season 11 (2018) – Best v/s Best


IPL Season 12 ( 2019) – Mumbai Indians Win


Other adverts

Amul 2020



If we have missed out on any of your favorite Amul IPL campaign, write to us at or let us know in the comments below.



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A storyteller and a narrator by heart, vocalist by genes and a thesaurus-bee. Also, an explorer, traveler, and trekker, Aishwarrya has myriads of interests with love for music and movies. Writing is not just a hobby but her first love with a Facebook page on perspectives, channelizing the passion. Got her research paper published with IGI Global US on music. A maverick by nature and a feminist by choice, to challenge stereotypes.


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