As part of the mandate, Madison Public Relations will help Levista Coffee to enhance its marketing communications, with an aim to reach every coffee aficionado in India.
Madison Public Relations bagged the national media communications mandate for Levista Coffee. The account was won in a multi-agency pitch.
Levista is among the top regional market players on the small screen. The brand has also driven consumer engagement campaigns on radio partnering long-term activations with 92.7 Big FM, Hello FM, among others.
S. Shriram, Vice President, Levista Coffee, said, “In a short span, Levista has been able to garner a strong and loyal consumer base due to its quality and experience in consumption appeal to coffee enthusiasts. We aspire to bring the best quality coffee products to consumers across the instant, filter, and artisanal category. With our focus on growing nationally, this year, we decided to partner with Madison Public Relations to propel our marketing communications a notch higher. As most of our customers, especially coffee connoisseurs have a strong word of mouth connect, we believe that a positive and transparent communication approach is required to reach out to a larger audience.”
Madhu Chhibber, CEO Madison Public Relations, said, “We’re excited to be a part of Levista’s growth journey and look forward to partnering the brand for its communications mandate, helping their quality offerings reach every coffee aficionado.”