Gujarat captured 36% F&B ad volumes during Apr-Aug’20 on Radio: TAM

F&B sector TAM Report

A TAM report finds Edible Oil, Milk and Tea to be common categories under the F&B sector that made their presence felt across mediums.

TAM AdEx-Advertising Report on Food & Beverages lists the highlights of the F&B Sector on TV, Print, Radio and Digital for the April to August 2020 period. It focusses on the top categories and advertisers, along with TV channel genres, zone-wise advertising share of key categories and celebrity endorsements.

The report recorded Ad Volumes for F&B on Radio to be surging by 4.6 times, 6.6 times and 8.7 times in June 2020, July 2020 and August 2020 respectively compared to April 2020. A 3.5 times growth in the F&B sector advertising was seen in Print during August 2020 compared to April 2020.

Also Read: 16% rise in celebrity endorsed Ads in Aug’20 compared to Jun’20: TAM

The top 5 celebrities that endorsed F&B sector brands on television in the April-August 2020 period were Virat Kohli, Kareena Kapoor, Akshay Kumar, MS Dhoni and Amitabh Bachchan. Dwelling on the professions of the celebrities, ads endorsed by film actresses had a 45% share of Ad Volumes, followed by Film Actors with 34% share.

You can access the entire report here:



Previous articleAmul IPL campaigns that scored boundaries…
Next articleEnterr10 Television launches Dangal Kannada
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


Please enter your comment!
Please enter your name here