The BARC-Neilsen report found total advertising volume for IPL 2020 opening week to be 15% higher than the 2019 opening week.
BARC-Nielsen Edition 12 – IPL 2020 Report takes a look at the television viewership and advertising consumption of IPL 13 for Week 38, 2020 (from September 19 to 25). The report details how 269 Mn viewers watched IPL in its opening week and 60.6 Bn viewing minutes were recorded across 7 matches and 21 channels.
For the opening week, data suggests that 1 out of 3 TV viewers watched IPL-13 Live, recording a 15% growth in viewership despite fewer channels and one less match than IPL-12. There were about 11 Mn more viewers per match compared to last year. A 21% growth in average impressions per match was observed as compared to the opening week in 2019.
The report also dwells on the data recorded for OTT platforms. Driven primarily by the massive gains seen in Disney+Hotstar, OTT witnessed a 32% increase in user base for the IPL week over the previous week, the report states. Significant gains in audience base for related Sports Apps/Fantasy Sports Apps and Disney+Hotstar were seen through the week.
You can access the entire report here: