Media Mantra won the Unocoin account in a multi-agency pitch and will be looking after the communication program for the brand with a strategic PR approach.
Media Mantra has been awarded the PR Mandate of Unocoin; the BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoins. They will be responsible for handling brand enhancement activities and strategic PR engagement as an active communication consultant for the brand.
On the new partnership, Mr. Sathvik Vishwanath, Co-Founder & CEO at Unocoin said, “We are quite excited to onboard Media mantra as our strategic brand communication partner. Our business model revolves around the trading of Crypto-currencies, a concept which needs to be portrayed effectively among the Indian audiences, and with this partnership, we feel that we can portray our brand image & its services to our end consumer and key stakeholders in a more precise manner.”
Speaking about the strategic agreement, Udit Pathak, Founder, and Director, Media Mantra said, “We are looking forward to this new strategic alignment with Unocoin and expect to meet and exceed the mandate entrusted to us by the brand. Our primary goal will be to develop a compelling PR campaign around the brand which will establish a recall value in the stakeholder’s mind and will level it to newer heights.”
Unocoin is a Bangalore based technology startup and is India’s first entrant into the bitcoin industry. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The company has also launched Unocoin Exchange that lets its users exchange the INR and other listed crypto assets like BTC, LTC, XRP, ETH, BCH, BTG, various ERC20 tokens amongst other users.