Take It Easy: PharmEasy launches lockdown themed campaign

PharmEasy campaign

Created by Leo Burnett, the PharmEasy campaign focusses on the ease of getting medicines delivered at home, despite the chaos of the pandemic.

PharmEasy, an online medical and healthcare ordering app has launched a new campaign, which reiterates the ease of ordering medicines with its platform. COVID-19 has forced many of us to adjust to life within the confines of our homes which has in itself brought forth numerous challenges. In such testing times, PharmEasy brings you an easy and quick solution to one of the most primary needs – healthcare. The multi-media campaign conceptualised and created by Leo Burnett India will be running throughout the IPL.

The films show how work from home has created its own set of challenges, be it finding a peaceful corner to work, handling a long list of chores or generally getting things done around the house without external help. While keeping pace with these changes might drive one crazy, one thing that hasn’t changed is the ease with which you can order medicines at home via PharmEasy, they depict.

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Speaking about the campaign Saumil Parekh, VP Marketing at PharmEasy said, “Our customers are always at the centre of all our efforts. Our biggest aim has always been delivering affordable healthcare to their doorstep and more so now amid the ongoing pandemic. With social distancing still being of utmost importance and most of us finding ourselves under time and resource constraints owing to the changes in our lifestyles, we are all struggling to strike a balance in our day to day lives. Hence, with our new campaign, we wanted to encourage our audience to ‘Take It Easy’ and order their healthcare essentials online from PharmEasy. Thus saving on their time, money and the needless stress of stepping out to get medicines.”

Speaking about the campaign Vikram Pandey, NCD, Leo Burnett said “While a lot of brands are talking about their products and services in context of COVID, most of them have taken a warm and fuzzy angle. Keeping in line with PharmEasy’s humorous brand tone, we came up with a wicked take that pokes fun at the current scenario. Each commercial draws an example from something most of us are going through and exaggerates it. Needless to say, we had a blast creating these.”

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