Refocusing on its ongoing mission, Ray-Ban has rolled out its new EVERGLASSES Collection supported by a video campaign launch.
Beyond the immortal style, ingrained into our consciousness by movie stars and pop culture icons, Ray-Ban has a serious job to do. It is refocusing on this ongoing mission with the launch of a new product category: EVERGLASSES, a lifestyle accessory for everyday use. EVERGLASSES encompasses three Ray-Ban lenses: Evolve Photochromic Lenses, Clear Lenses, and Blue Light Filter. Always on your checklist when you leave the house, you are never without a pair.
Evolve Photochromic Lenses are light-sensitive, automatically adapting to shifting light conditions. With UV400 protection for almost complete sun protection, you never need to take them off. The new Clear Lenses fit Ray-Ban frames, and you, perfectly; defense, comfort and authentic style all in one. Both Evolve and Clear Lenses are also available with a Blue Light Filter, designed to reduce visual discomfort induced by blue light. Perfect for those who are always in front of a screen, EVERGLASSES improve visual comfort in front of digital devices through blue light filtration.
The new EVERGLASSES category is comprised of a wide selection of styles for every individual and any situation.