Ameer Ismail to lead the digital first creative PR agency; Sarvesh Raikar appointed as Creative Head. Lintas Live will be part of MullenLowe Group’s global communications network which includes U.S.-based agency MullenLowe PR.
MullenLowe Lintas Group today announced the launch of its digital-first creative PR agency Lintas Live in India. The agency recognizes that whether it is a corporate brand, a personal brand, or a product/service brand, in today’s ever-connected world, they all need to be LIVE. This will form the ethos of the new PR and Communication agency framework which will be powered with data-led insights and LIVE storytelling across digital and conventional platforms.
GolinOpinion will be rebranded as Lintas Live with immediate effect and will be part of MullenLowe Group’s global communications network which includes U.S.-based agency MullenLowe PR. As an industry-first move by a PR agency, Lintas Live also announces the appointment of Sarvesh Raikar as its Creative Head.
Building on its existing strengths, the rebranding effort is a move to be best equipped for today’s evolving environment.
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Speaking about the launch, Amer Jaleel, Group CCO, and Chairman, MullenLowe Lintas Group said, “From Mumbai Police to Starbucks, every brand wants to throb with its own energy and charisma, stay part of conversations by streaming its thoughts, it’s consciousness to its franchise. We deconstructed and re-built our PR organization to not just reflect the current times but to lead the thinking for times to come. And recognizing the need to be digital in our behavior but creative at our core we have at the tip of Lintas Live one of our brightest RCOs Sarvesh Raikar who is possibly India’s most experienced and celebrated brand creatives to head a PR company. We recognize that brands should lead from PR into campaigns and that creative thinking will evolve PR into becoming seamless and inextricable from marketing.”
“In today’s digitally interconnected world, opinions get formed not only through the news media, but through influencers, experts, leaders, bloggers, celebrities, and all other individuals and communities who have a voice and want to use it. Moreover, corporations, leaders, and brands have to operate in real-time in this ‘always live’ world. The agency will be able to provide our clients with agile, proactive, and ‘always live’ PR and communications solutions. I am quite confident that this new offering will be quite the game-changer for our clients”, said, Virat Tandon, Group CEO, MullenLowe Lintas Group.
Talking about his new role, Ameer Ismail, President-Lintas Live, said, “Golin has been an outstanding partner and we will always cherish our many achievements and learnings together. Our PR practice in India has gone from strength to strength and this rebrand is a bold move in our evolution. I’m excited about the relevance of our new offering to brands, marketers and leaders in these changing times. Being part of the MullenLowe Lintas Group has given us a unique opportunity of drawing on the core of our creative skillsets. We are confident of being able to deliver ideas and solutions that are bold and impact worthy in a digital age.”
Golin’s operations in India will now report through IPG’s Constituency Management Group in line with Golin operations elsewhere.
“We thank Ameer and his team for a productive partnership over the last 5 years and we look forward to ongoing collaboration with the Mullen Lowe team within our IPG family,” said, Darren Burns, President of Asia for Golin. “India remains an important market for us and we will continue to evolve our business there under the Golin brand.”