Leveraging IPL fever, VOGO launches ‘Super striker’ game for its app users

VOGO

The in-app gamification will allow VOGO app users, to play a daily IPL Trivia which allows them to win iPhones, Credits, Rewards & other gifts.

VOGO announces the launch of a new intriguing initiative – VOGO super striker for IPL lovers on its app. As per the rules of the league, a VOGO app user can play one game every day in which they have to answer three IPL related questions per quiz. For every right answer, the playing user will get 2 runs. After making a cumulative score and achieving a milestone of 10, 20,30…180 runs, the playing user can unlock the rewarded scratch card to win the prizes. The bumper milestones at 50, 100, and 150 runs will honor the players with a bigger reward.

Capturing the information in a video, VOGO is also running a teaser on its social media platforms including Instagram, Facebook, and Twitter.

Also Read: 1 out of 3 TV viewers watched IPL-13 Live in opening week: BARC-Neilsen

Talking about the launch, Padmanabhan Balakrishnan, Co-founder & COO, VOGO said, “IPL is not just a game. It’s an emotion that every Indian feels from within and celebrate like a festival in a country like ours. With VOGO Super Striker, we intend to bring that essence to our daily experience, which shall engage our riders & help them win bumper prizes.”

The company also launched #GosafewithVOGO campaign some time back enabling its riders to have safe rides with VOGO and ensuring their safety by introducing various small but meaningful initiatives. They got Amol Parashar & Abish Mathew, two notorious entertainers on board for its digital ad films and creating a sense of responsibility and awareness among the audience to stay safe while traveling.

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