Media Samosa Round-Up: October 5 to October 9

October Week 2

October Week 2: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa October Week 2 — features, campaigns, data and more.

Brand Stories


Leveraging IPL fever, VOGO launches ‘Super striker’ game for its app users

The in-app gamification will allow VOGO app users, to play a daily IPL Trivia which allows them to win iPhones, Credits, Rewards & other gifts. Read more here.

Chupa Chups partners with Loco to create integrations with popular online games

Chupa Chups has collaborated with the gaming platform to create unique brand integration in the hyper-casual gaming space. Read more here.


Mumbai Police busts fake TRP racket

3 prominent news channels including Republic TV reported to be a part of the ‘Fake TRP Racket’, as claimed by Mumbai Police, today. Read more here.

Industry Updates

OMG Transact

OMG launches Transact in Asia-Pacific

Transact is wired to integrate commerce throughout end-to-end consumer journeys and accelerate eCommerce performance at scale for brands. Read more here.

MediaCom named Uber’s Global Media Agency of Record

Starting January 2021, MediaCom will oversee digital and offline media for Uber in all global markets the brand is operational in. Read more here.

GolinOpinion rebranded as Lintas Live with Ameer Ismail at the helm

Ameer Ismail to lead the digital-first creative PR agency; Sarvesh Raikar appointed as Creative Head. Lintas Live will be part of MullenLowe Group’s global communications network which includes U.S.-based agency MullenLowe PR. Read more here.

WPP Tom Ilube

WPP appoints Tom Ilube CBE to the Board

The Board has determined that Tom llube will be an independent Non-Executive Director, in accordance with the UK Corporate Governance Code, and the appointment is in immediate effect. Read more here.

ICCPL bags the PR & Media account of Hero Realty

As per the mandate, ICCPL will be responsible for managing all the media related queries and public relation activities for Hero Realty Pvt.Ltd. Read more here.

Indira IVF ropes in Madison Media as its Media AOR

Madison Media will henceforth handle digital presence as well as traditional media planning, buying and strategy for Indira IVF. Read more here.

Nimmi Sebastian

Tesco Bengaluru appoints Nimmi Sebastian as Head of Communication & CSR

In her new role, Nimmi Sebastian will be the brand custodian of Tesco Business Services across India, Eastern Europe, and Scotland and of Tesco Technologies in India. Read more here.

Uday Shankar to step down from the helm of Star & Disney India

Uday Shankar will remain with Disney’s Direct-to-Consumer & International Segment through the end of 2019 to help identify his successor and ensure a smooth transition. Read more here.


TuneCore partners with Gaana to maximize distribution in India

The latest addition to the distribution network will ensure that music from TuneCore artists can now be accessed by Gaana’s 185 million+ listeners. Read more here.

#25YearsOfSPN: NP Singh pens gratitude letter

In a letter, Creating Impact with Purpose, SPN’s NP Singh graciously lists the achievements of Sony Pictures Networks India over the last 25 years. Read more here.


India's 50 Best Dishes

Zee Zest launches India’s 50 Best Dishes with Chef Ajay Chopra

India’s 50 Best Dishes will showcase dishes curated under 16 food categories including chaat, sweets, snacks, street food, parathe and rice preparations. Read more here.

Hindi & Bengali news channels got most ads during Aug-Sept 2020: TAM

A TAM report states that GEC, Movies and News channels contributed more than 80% share of Ad Volumes on Television during Aug-Sep’20. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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