As per the mandate, Essence will handle the media planning & activation along with content innovation for the brand.
Essence (a part of GroupM) has bagged the integrated media agency of record duties for jewellery brand, Melorra in India. Led out of Bengaluru, Essence’s scope of work includes media planning, media activation and content innovation.
“Melorra is well-poised to address the growing demand in the daily wear and lightweight jewellery segment. Having built a strong foundation as we seek to expand our customer base, we were looking for a media agency partner who has a deep appreciation for data and key metrics that drive a direct-to-consumer business like ours. Essence was able to amply demonstrate this and more, and we are happy to have the team on board as a partner in our growth,” said, Saroja Yeramilli, Founder and CEO, Melorra.
“Melorra is a progressive brand in an exciting category. The lightweight jewellery space is set for tremendous growth, as we see more women from across India opting for such jewellery. The brand is at the forefront of maximizing this opportunity with its wide range of fashionable jewellery for everyday wear. The smart use of data signals, analytics, and creativity combined is essential to driving acquisition for Melorra – this is one of Essence’s key areas of expertise and we are looking forward to helping accelerate business growth for Melorra,” said, Anand Chakravarthy, Managing Director, India, Essence.