The new TVC under the ‘Men will be Men’ series features Karan Wahi, who attempts to impress women in a lighthearted commercial & showcase the supposed ‘menism’ for the brand.
Seagram’s Imperial Blue is back with a fresh take on its ‘Men will be Men’ series. The new campaign features Karan Wahi, who garners significant followers amongst the youth across India. The Ad film has been directed by film director, Abhinav Pratiman and creatively helmed by Ogilvy and Mather.
As the film progresses, viewers witness Wahi making an effort to impress women at a crossing, in a lighthearted manner, in tandem to the theme of Imperial Blue’s ‘Men will be Men’.
Commenting on the new campaign, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said “Imperial Blue’s Men Will Be Men campaigns have a successful legacy of delivering unforgettable films that celebrate ‘The Lighter Side of Life’. With every rendition, the campaigns have become richer and more memorable. We have been able to sustain this proposition through quirky and entertaining campaigns with smart humor centered around ‘Typical Mensims’. I am confident that this campaign featuring Mr. Karan Wahi, will take the franchise to the next level as we set yet another benchmark in creating endearing brand communication.”
Ritu Sharda, CCO, Ogilvy India (North), added, “Everyone waits for the next film on Imperial Blue and I’m delighted with our second film of the season. For me, this is an amazing addition to the Imperial Blue legacy. It’s the beauty of the brand’s positioning, a killer team with a fantastic client on our side that helps us create such beautiful work, every time. So, watch on, and smile because men will be men!”