Big B will be seen in different digital campaigns to showcase Cello’s commitment to improving people’s lives through affordable products in various categories.
Cello Group has roped in Amitabh Bachchan as its brand ambassador. The brand’s objective with the partnership is to enhance and build consumer connect across different markets, and to strengthen its market presence. The actor will be seen endorsing the brand’s innovative range of products across social media platforms.
The association with Bachchan, a popular icon of the Bollywood Industry reflects Cello’s drive towards staying on point with the expectations of today’s young millennials and yet retaining relevance with its existing customer base.
Commenting on the new partnership, Gaurav Rathod, Director, Cello Group said, “Cello is a value for money brand, and we want to showcase our diverse range of products across demographics. There is no other brand ambassador who has appeal across different age groups, everybody can relate to the persona of Amitabh Bachchan. Having one of the best actors in the industry as the brand face, and associating with one of the best households’ products in its segment, we believe it is a winning combination at hand. The ideal choice to associate with Amitabh Bachchan is we cut across through different markets in overall India, hence he will be able to help us connect better. The central idea is to highlight the importance of using credible, reliable, and durable products.”
An environmentally-conscious vegan brand, Cello emphasizes on the importance of using eco-friendly materials as well.