TCS appoints Cheil India as integrated communication agency

The account for Tata Consultancy Services was awarded to Cheil India for integrated communication duties after a multi-agency pitch. The association intends to amplify the growth and transformation of TCS.

Cheil India is a private marketing solutions company in the country and serves as the regional headquarters for Cheil Worldwide in South-West Asia. Tata Consultancy Services is an IT services, consulting, and business solutions organization.

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Speaking on the partnership, Rajashree R, Chief Marketing Officer, TCS said, “We look forward to working with the creative talent at Cheil. The association will strengthen our efforts to amplify the growth and transformation stories from TCS.”

Sanjeev Jasani, Chief Operating Officer, Cheil India added, “TCS is a great brand to work on and we are super excited that we have a chance to partner with them. We look forward to changing the trajectory of their businesses and connecting them closely with their customers.”

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A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.