BARC to pause audience estimates of news channels

BARC news channels

The decision to pause publishing of ratings will impact all Hindi, English, Regional and Business News channels with immediate effect. 

In the light of the recent developments, BARC Board has proposed that it’s Technical Committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes.

Therefore, starting with the ‘News Genre’, BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around 8-12 weeks including validation and testing under the supervision of BARCs Tech Comm. BARC will continue to release weekly audience estimates for the genre of news by state and language.

Also Read: News: Mumbai Police busts fake TRP racket

Explaining the need for this move, Punit Goenka, Chairman of BARC India Board said, “Given the most recent developments, the BARC Board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.

Says Sunil Lulla, CEO, BARC India, “We at BARC take our role in truthfully and faithfully reporting ‘What India Watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose”.

“Besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its Code of Conduct to Address Viewership Malpractice,” he added.

Comments

comments

Previous articleMindshare’s Nick Emery to step down over ‘breach of company conduct’
Next articleTute Consult wins Marcom mandate for Hyderabad-based DRU GOLD
Media Samosa
Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.

LEAVE A REPLY

Please enter your comment!
Please enter your name here