Media Samosa Round-Up: October 12 to October 16

October Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa October Week 3 — features, campaigns, data and more.

Brand Stories


Piramal’s Lacto Calamine campaign taps into a new way of getting ready to work from home

BBDO India’s latest campaign #WFHFace kick-started with social media posts followed by a 30-second film to tell women that Lacto Calamine for oil-control, can be used even while at home. Read more here.

Imperial Blue rolls out new TVC under ‘Men will be Men’ series

The new TVC under the ‘Men will be Men’ series features Karan Wahi, who attempts to impress women in a lighthearted commercial & showcase the supposed ‘menism’ for the brand. Read more here.


ITC Sunfeast YiPPee!’s launches ‘Apna Style’ TVC featuring M S Dhoni

The Apna Style TV campaign by ITC Sunfeast YiPPee! rekindles the fun element of eating a bowl of YiPPee! noodles and the appetizing slurp-worthy eating experience. Read more here.

Cello group signs Amitabh Bachchan as its brand ambassador

Big B will be seen in different digital campaigns to showcase Cello’s commitment to improving people’s lives through affordable products in various categories. Read more here.

Rebel Foods launches campaign to promote Sweet Truth offerings

#DeliciouslyEverywhere campaign is an attempt by the brand to showcase the visually appealing desserts Sweet Truth offers across India. Read more here.

Industry Updates


The Indian Society of Advertisers appoints Sushil Matey as CEO

The appointment of Sushil Matey is in alignment with the ISA’s vision to become future-ready to serve the needs of advertisers in a fast-changing, post-COVID-19 world where digital is emerging as a catalyst in the industry. Read more here.

BARC to pause audience estimates of news channels

The decision to pause publishing of ratings will impact all Hindi, English, Regional, and Business News channels with immediate effect. Read more here.


Mindshare’s Nick Emery to step down over ‘breach of company conduct’

Global CEO of Mindshare since 2012, Nick Emery was a founding member of the media agency when it was set up by WPP in 1997. Read more here.


Advertising associations condemn Tanishq ad’s fate amidst controversy

AAAI, IAA and The Ad Club have all released statements on the issue around the Tanishq ad, showing displeasure at the turn of the events. Read more here.

COLORS Tamil launches mini-series ‘Nalam Tharum Navarathri’ to mark the onset of Navarathri

‘Nalam Tharum Navarathri’ will have Orator-Author, Sumathi Sri sharing significant information about traditions and practices followed throughout the nine-days of the revered Navarathri festival in Tamil Nadu on Colors Tamil. Read more here.

Havas Creative launches Havas CX, a new international network

Havas CX aims at delivering brand experiences across the customer journey with specialists in digital transformation, e-commerce, and more, under one collaborative umbrella brand. Read more here.



Tute Consult wins Marcom mandate for Hyderabad-based DRU GOLD

Tute Consult would handle all Public Relations and marketing communications for DRU Gold, driving conversations to strengthen their brand reach. Read more here.

TCS appoints Cheil India as integrated communication agency

The account for Tata Consultancy Services was awarded to Cheil India for integrated communication duties after a multi-agency pitch. The association intends to amplify the growth and transformation of TCS. Read more here.


Childfund India appoints Avian WE to spearhead advocacy communications

Avian WE is charged with raising awareness of ChildFund’s servicme herees and strengthening overall engagement with stakeholders across India. Read more here.


dentsu X wins the media mandate of AMFI

For the record, dentsu X was also the incumbent, having handled AMFI since 2016. The other agencies contending for the business were Mindshare, Madison, and Initiative. Read more here

Essence bags media mandate for Melorra in India

As per the mandate, Essence will handle the media planning & activation along with content innovation for the brand. Read more here.

Mirum India to provide marketing cloud services for Jaro Education

As per the mandate, Mirum India will be responsible for the onboarding and implementation of the Salesforce Marketing Cloud solution, with a focus on lead generation and lead nurturing for Jaro Education. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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