October Week 3: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa October Week 3 — features, campaigns, data and more.
Piramal’s Lacto Calamine campaign taps into a new way of getting ready to work from home
BBDO India’s latest campaign #WFHFace kick-started with social media posts followed by a 30-second film to tell women that Lacto Calamine for oil-control, can be used even while at home. Read more here.
Imperial Blue rolls out new TVC under ‘Men will be Men’ series
The new TVC under the ‘Men will be Men’ series features Karan Wahi, who attempts to impress women in a lighthearted commercial & showcase the supposed ‘menism’ for the brand. Read more here.
ITC Sunfeast YiPPee!’s launches ‘Apna Style’ TVC featuring M S Dhoni
The Indian Society of Advertisers appoints Sushil Matey as CEO
The appointment of Sushil Matey is in alignment with the ISA’s vision to become future-ready to serve the needs of advertisers in a fast-changing, post-COVID-19 world where digital is emerging as a catalyst in the industry. Read more here.
BARC to pause audience estimates of news channels
The decision to pause publishing of ratings will impact all Hindi, English, Regional, and Business News channels with immediate effect. Read more here.