Kantar appoints Alexis Nasard as CEO

Alexis Nasard FI

As per the new role, Alexis Nasard will help in the transformation & growth strategy for Kantar with his leadership and global experience at work.

Kantar announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.

Nasard joins Kantar with almost 30 years’ experience in the FMCG and retail world. He is currently the CEO of Bata. Prior to that, Nasard spent six years at Heineken, culminating in the position of President of Western Europe Business and Global Chief Marketing Officer. He also worked for 17 years with Procter & Gamble, before Heineken in marketing & general management roles.

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Speaking on his appointment, Alexis Nasard, said, “Throughout my career Kantar has been a trusted advisor. Kantar’s data, insights, and advice informed many of the strategies, as well as communication and commercial plans my teams and I led. As much as I understand Kantar’s heritage and reputation today, it is our future that excites me most. The combination of Kantar’s deep understanding of consumers around the world, our proprietary data sets, and our growing expertise in advanced analytics and artificial intelligence puts us in a leading position to reshape the insights and consulting market, whilst offering clients superior analytics they can monetize. This will be all the more relevant in the volatile and fluctuating environment we are living in as a consequence of the COVID-19 health and economic crisis, as clients need to operate on very steep learning curves.”

Further, Kantar Chairman, Adam Crozier, commented, “We have appointed a world-class CEO. As a former CMO and client he understands the value Kantar delivers, and the role it plays in advising the world’s biggest consumer brands. Throughout his career, Alexis has built a reputation for innovation, creativity, and operational excellence. As we transform our business and position ourselves for growth, Alexis’ leadership and international experience will be instrumental in fulfilling the ambition that we have for Kantar.”

Christophe Jacobs, Managing Director, Bain Capital Private Equity, added, “This appointment is another important step on Kantar’s journey to becoming the world’s leading advisor on data-driven marketing and commercial strategies and a key ecosystem partner for global technology leaders. Mr. Nasard understands first-hand the value such a strategy offers to the world’s leading consumer brands and has the creativity and operational experience to bring that strategy to life.”



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