CRISP will help brands and marketers understand consumers by decoding Consumer Reviews & Influencer Sentiments for Brand Performance.
TAM Media Research has announced the launch of CRISP — a robust intelligence analytics tool to help Decode Consumer Sentiments in the Indian marketplace. The product is crafted for marketers to gauge and understand the actual consumer reviews/sentiments and augment the consumer product connect. TAM has partnered with Revuze to create CRISP and the AI-based dashboard will be available to the users from October 2020
This AI-based analytical tool provides actual data insights and analytics of the User Sentiments. It tracks consumer sentiments across multiple e-commerce portals and decodes unstructured data in turn help marketers with valuable information to make informed decisions. The Analyzer tool is unconstrained by human bias and perception. This proprietary technology deep dives and provides Insights via tracking reviews, opinions and messages.
Speaking on the launch, L.V. Krishnan, CEO, TAM Media Research said: “Today’s evolved Indian consumer is not just pragmatic about the products they purchase but extremely vocal and quick to give reviews. For a Marketer, these customer feedbacks can help realign Product & Communication strategy effectively. Hence, it is crucial for Marketers to constantly keep track, understand & re-connect while managing consumer sentiments towards Brands.”
“TAM has partnered with Revuze to bring a new age, robust, data analytics tool – CRISP, for Marketers to decode the realms of unstructured feedback data from consumers and retrace it back into defining sharper Brand strategies. In a fast-paced evolving environment, it can be a crucial weapon for Marketers to win additional Brand Sales & Market Shares. CRISP will help build the much-needed superior analytical prowess within the Marketers business and help analyze product usage, identify areas of product/service improvement based on feedbacks so as to take quick-footed decisions,” he added.
Said Shai Etzion, CRO, Revuze, “After showing significant success in the USA, Revuze is entering the Indian Market partnering with TAM Media, a natural choice being our mutual Nielsen family relationship and their 20+ years’ experience in a deep understanding of the Indian media landscape. It will be a compelling product and a game-changer for India to understand consumer sentiments and reviews.”
CRISP will help brands and marketers monitor customer sentiment, compare the position of the brand to the category and competitors, identify which features and functions matter to the customers and the areas they must improve for customer satisfaction, understand the gaps in product promise v/s actual consumer sentiment and the creation of user manuals with requisite FAQs.