As we eagerly await Durga Puja, Media Samosa takes you on a celebratory sojourn of Pujo TVCs over the years.
The sound of ‘Dhaak’, the scent of the mystic, ‘Dhuno’, ‘Kaash Phool’, ‘Sindoor Khaela’ and so much more, marks the onset of Durga Puja, which is not just a festival but an emotion. Each year, Durga Puja TVCs TVCs leverage the festival to reach out to varied audiences with hope and optimism. With evolving times, they not only attempt to capture the festive elements but also highlight the strength of Goddess Durga permeating through women of the country.
As we trace the Durga Puja TVCs through the years, some noteworthy themes emerge. While brands like Annapurna Ghee and Biba promote their products for the festive season, Asian Paints TVCs celebrate the people behind the scenes. Many other brands attempt to capture the emotions of togetherness and strength of women as an extension of Goddess Durga, the destroyer of evil and giver of strength and light.
Brands like PC Chandra Jewellers weave an emotional narrative to highlight strong women who have challenged stereotypes. For instance, documentary campaign in 2017, ‘Kanya Rupeno’ or ‘Daughters of Clay’, conceptualized by JWT Kolkata, focused on the male bastion at Kumartuli, where the very concept of women as clay sculptors was very often looked down upon and their efforts not recognized.
UK Chandra, Managing Director, PC Chandra Jewellers, explained, “By spelling out the stories of these three strong-willed women, the ‘Kanya Rupeno’ documentary celebrates the inspirational journey of China Pal, Mala Pal, and Kakoli Pal. It reminds us to empower our daughters as well so that they can follow their dreams, stand up for themselves, and make everyone proud with their stories of success.”
Over the years, brands such as Myntra and Biba also promoted the trend of people donning their best attires and accessories to celebrate the auspicious occasion whereas brands like ColorPlus present a visual montage of color palettes, highlighting their latest collection intertwining the elements of the autumn festival such as ‘Kola Bou’ and ‘Sindoor’.
Speaking about the ColorPlus campaign, Vivek Bhambhani, Group Creative Director, GREY Group India, shared, “The film captures the iconic symbols of Durga Puja, taking the viewer through a visual montage of the traditions surrounding Pujo. ColorPlus, staying true to its name, leverage the varied colors of their products by connecting them to the color of each icon. The narrative captures the essence of Pujo with a poetic voice-over that evokes the emotions of every ritual and tradition.”
Further, TVC campaigns leveraged by brands like Reliance Trends & Nerolac include banking on celebrities to highlight the importance of fashion trends, home décor, and more. Many other brand communication themes emerge.
Sit back and glance through more of such campaigns as Media Samosa makes an effort to trace the festive vibes of Pujo.
Aishani by Tanishq
Annapurna Ghee- Organic Food TVC
Asian Paints- Tribute to the spirit of Puja
Biba – Kamakhya
Britannia Marie Gold TVC
Color Plus – Durga Puja Film
Nerolac- Shera Para Shera Pujo
Orient Electrics- Happy Durga Puja & Navratri
PC Chandra-Daughters of Clay
Sunrise Pure- Pujo Aashche, Aapni ready toh?
Reliance Trends- Puja Special
Thums Up – Toofani Iraadey
Max Fashion- Pujor Shuru
Pantaloon’s Pujo Rockstars
West Bengal Tourism
If we have missed out on any of your favorite Durga Puja TVCs, write to us at firstname.lastname@example.org or let us know in the comments below.