As part of the Zee 4.0 Strategy, Zee Entertainment will focus will be on reinventing the existing business models, maximising its core, expanding into adjacent spaces and exploring new areas of business.
Zee Entertainment Enterprises Ltd. (ZEE), a global content company, has announced a strategic restructuring of the organisation in line with its ‘Zee 4.0 Strategy’.
In order to capture the emerging opportunities resulting from the explosive growth in content consumption across genres in India and South Asia, and to generate enhanced value in an ecosystem which is witnessing a paradigm shift towards content personalization, integrated advertising solutions and convergence of platforms, the Company has announced the following strategic steps:
Aggregating Content Creation: A ‘Content First, Cluster Centric’ framework that aims to leverage the Company’s strengths in regional clusters, improving content production efficiencies, enhancing consumer insights and most above, delivering better and more cost-effective content across platforms.
Streamlining International Business: The Linear (Advt./Distribution) and Digital (AVOD/SVOD) teams in the international markets will be integrated into a single team, enabling each international cluster leader to craft a local-market aligned approach.
Integrating Digital Assets: In order to drive greater synergies across technology, data and talent, which are the three critical determinants of success in the digital ecosystem, the Company will be bringing together all of its digital assets under a single umbrella, which includes ZEE5 (Domestic AVOD+SVOD), ZEE5 Global, SugarBox and Digital Publishing.
Movies Business: The Company will be combining the different parts of its movies business which are currently embedded in multiple domains, into a single integrated platform. This team will be responsible for both aspects of the value chain – movie purchase/production as well as monetization, across all markets (Domestic & International).
Music Business: The Company’s music business has gained substantial traction and it will continue to invest and grow this business to achieve market leadership.
Integrated Revenue & Monetization team: The Company will be creating an Integrated Revenue & Monetization team, combining all the existing B2B revenue-generating teams (Linear Advt. Sales, Digital Advt. Sales, Distribution and B2B SVOD Partnerships) into a unified ecosystem.
Punit Misra will take over as President – Content & International Markets.
Amit Goenka will take over as the President – Digital Businesses & Platforms.
Tarun Katial who is leading ZEE5 India business will continue to report into Amit Goenka.
Shariq Patel will be responsible for the integrated Movies business and Anurag Bedi will continue to drive the Music business.
Rahul Johri has been appointed as President – Business, South Asia and will be responsible for leading the integrated Revenue and Monetization team.
Rahul was associated with the Board of Control for Cricket in India (BCCI) as its first CEO for over four years, being the driving force in powering the improvement in the monetization of assets including the IPL and the BCCI Media rights. Prior to BCCI, Rahul was associated with Discovery Networks Asia Pacific for 15 years where he successfully led the turnaround of the Company, working across all aspects of the value chain, launching multiple new networks, revenue generation, affiliate partnerships, viewership growth, programming, productions, operations, government relations and managing the Sony Affiliate Joint Venture – The One Alliance.
Punit Misra, Amit Goenka, Shariq Patel, Anurag Bedi and Rahul Johri will report to the Managing Director & Chief Executive Officer of the Company. The new structure is effective immediately.
Speaking on these strategic restructuring announcements, Punit Goenka, MD & CEO, ZEE Entertainment Enterprises Ltd. said, “I am delighted to have Rahul Johri join us to lead the Revenue & Monetization team and I am equally glad to have a strong business leadership team comprising of Amit Goenka, Punit Misra, Shariq Patel and Anurag Bedi, leading their respective functions. I am certain that the collective experience and expertise of the leadership team, will help us immensely in achieving our set goals for the future. I wish the teams all the very best and I look forward to working with them very closely, to realize the vision chalked out for the all-new version of ZEE.”