October Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa October Week 4 — features, campaigns, data, and more.
Features
Opinion: Television for the millennial? Creating a space in the multi-screen world
Kailashnath Adhikari, Managing Director, Governance Now – A Sri Adhikari Brothers Enterprise, sheds light on how the relevance of content on Television will continue to remain unfazed with the rise of web content. Read more here.
Campaigns
Some of the best Pujo TVCs that captured the market with emotions & stories
As we eagerly await Durga Puja, Media Samosa takes you on a celebratory sojourn of Pujo TVCs over the years. Read more here.
Meesho launches new TVC to encourage women entrepreneurship
Created by DDB Mudra, the ‘Many Names, One Identity’ campaign communicates Meesho’s ability to aid women in achieving financial independence. Read more here.
Max Bupa’s latest campaign pins ‘health insurance as the tool to beat COVID-19
The film conceptualized by Isobar for Max Bupa features Boman Irani who speaks on the importance of health insurance in these uncertain times. Read more here.
Malabar Gold & Diamonds’ campaign amplifies the brand’s ‘One India One Gold Rate’ strategy
Conceptualized by dentsu India Group for Malabar Gold & Diamonds, the film focuses on customer benefits from uniform gold pricing and reaffirms its commitment to responsibly sourced products. Read more here.
Agency Feature
Agency Feature: Eventoss
Eventoss is a 360-degree entertainment & marketing communication agency specializing in creating brand communication. Read more here.
Industry Updates
ZEE Entertainment announces strategic restructuring of organization
Kingfisher comes on board as FC Goa’s official sponsor for the 2020/21 season
This upcoming season will see Kingfisher and FC Goa step into their fourth year as partners with an aim to strengthen the fan base. Read more here.
COLOURS Bangla prepares special schedule for Pujo
COLORS Bangla will broadcast two special festive programs and several loved movies from October 22 to October 26 to celebrate Pujo. Read more here.
People
Kantar appoints Alexis Nasard as CEO
As per the new role, Alexis Nasard will help in the transformation & growth strategy for Kantar with his leadership and global experience at work. Read more here.
Shoppers Stop appoints Venugopal G Nair as its MD & CEO
An NIT Calicut graduate, Venugopal G Nair has worked in the Retail & Apparel Industry across South Asia & Europe for over 27 years. Read more here.
Mandates
Identify PR • Communication bags PR mandate for TEDxRambaug
As per the association, Identify PR • Communication will help strategize and leverage PR tools to spread the awareness about TEDxRambaug event in Maharashtra & more. Read more here.
Vijay Sales partners with Admitad India for affiliate marketing
Sweet Truth partners with DCMN India for brandformance
The Sweet Truth account will be serviced from DCMN’s Gurgaon office and will be led by Bindu Balakrishnan, country head of DCMN India. Read more here.
Nucleus PR bags PR mandate for Vidal Health
As per the mandate, Nucleus PR will aim to drive strategic communication to establish the brand image for Vidal Health in the industry. Read more here.
Data
TAM Media Research launches CRISP in partnership with Revuze
CRISP will help brands and marketers understand consumers by decoding Consumer Reviews & Influencer Sentiments for Brand Performance. Read more here.
News Channels got most Cars Category ads in April-Sept 2020: TAM
Most preferred Program Genre for advertising of Cars Category during April-September 2020 was News Bulletin with 40% of Ad Volumes share. Read more here.
