October Week 4: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa October Week 4 — features, campaigns, data, and more.
Opinion: Television for the millennial? Creating a space in the multi-screen world
Kailashnath Adhikari, Managing Director, Governance Now – A Sri Adhikari Brothers Enterprise, sheds light on how the relevance of content on Television will continue to remain unfazed with the rise of web content. Read more here.
Some of the best Pujo TVCs that captured the market with emotions & stories
As we eagerly await Durga Puja, Media Samosa takes you on a celebratory sojourn of Pujo TVCs over the years. Read more here.
Meesho launches new TVC to encourage women entrepreneurship
Created by DDB Mudra, the ‘Many Names, One Identity’ campaign communicates Meesho’s ability to aid women in achieving financial independence. Read more here.
Max Bupa’s latest campaign pins ‘health insurance as the tool to beat COVID-19
The film conceptualized by Isobar for Max Bupa features Boman Irani who speaks on the importance of health insurance in these uncertain times. Read more here.
News Channels got most Cars Category ads in April-Sept 2020: TAM
Most preferred Program Genre for advertising of Cars Category during April-September 2020 was News Bulletin with 40% of Ad Volumes share. Read more here.