The campaign for new cooking oil by Emami Healthy & Tasty featuring Dia Mirza and celebrity chef Ranveer Brar and focuses on the health benefits of the product.
Various agencies of the Zoo Media network worked on different aspects of the campaign, with FoxyMoron overseeing the campaign’s digital strategy across social media. Pollen brought the talent on board. The conceptualization and direction of Dia Mirza’s video were executed by The Rabbit Hole. A landing page was also developed by Noesis.
Speaking about the campaign strategy, Prachi Bali, National Head Client Partnerships & Business Head, North said “We’re glad the agencies of Zoo could support our client’s newest venture seamlessly, in every aspect of the campaign, from signing talent to developing the product’s website so that consumers get easy access to the product’s information. In today’s way of life ‘immunity’ building products are essential and it is important brands get their messaging right around the same. I believe we’ve achieved that with this campaign”
Director, Emami Group, said, “The response to the campaign so far has been largely positive as people are keen on using products that will aid their immunity during the time. Smart Balance does just that and additionally retains the taste of food. Ranveer Brar and Dia Mirza, are extremely relatable and authentic and we’re glad to have them on board as our ambassadors.”
At present, the campaign is live on Facebook, Instagram, Google Search, Quora Search, Bing Search, and Youtube.
Brand: Emami Healthy & Tasty
Media, Creative, Digital & Design Strategy: FoxyMoron
Production House: The Rabbit Hole