For the data recorded by TAM for the first 25 matches of IPL 13, E-commerce brands were seen to constitute 35% of the Ad Volumes share.
The TAM Sports-IPL 13 Commercial Advertising Report for the first 25 matches gives an overview of IPL 2020 so far with a focus on top categories, advertisers and brands. It also lists new advertisers and brands, comparing the trends with that of IPL 12. E-commerce brands can be seen to have made a strong mark this year in terms of Ad Volumes.
Much in sync with the overall advertising trends and customer buying behaviour, 5 of the top 10 categories this year were from the E-commerce sector with 35% of the IPL 13 Advertising share by Volume for the first 25 matches of the season.
According to the report, a growth of 8% was recorded for Average Ad Volumes during the 13th season of IPL when compared with IPL 12.
Ad Volumes in News and GEC Genres rose by 3% and 9% respectively during the first 22 Days of IPL 13 compared to the same period prior to IPL 13.
You can access the entire report here: