Ad Volumes in GEC Genres rose by 63% in Q3 over Q2: TAM

TAM report

According to a TAM report, Ad Volumes on TV rose by 56% between July and September 2020 in comparison to the April to June 2020 quarter. 

TAM AdEx Television Advertising Report 18 takes a look Index Growth in Ad Volumes in Q3 2020, comparing the numbers to that of Q2 2020. It lists the count of Categories, Advertisers and Brands across Sectors for both the quarters.

The report details how the number of categories rose by 1%, advertisers by 19% and brands by 21% in Q3 over Q2. Out of Top 5 growing categories, the highest growth of 5 Times was observed in Cars category during Q3 compared to Q2.

Also Read: TAM report suggests E-commerce brands to be key advertisers for IPL 13

In Q3, News Genre topped with 31% of Ad Volumes followed by GEC (26%) & Movies Genre (24%), the report suggests. It further states that 4 of the Top 5 Categories belonged to FMCG sector during Q3. The Shampoos category was observed to have moved from the sixth rank in Q2 to third rank in Q3.

You can access the entire report here:

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