Media Samosa Round-Up: October 26 to October 30

October Week 5

October Week 5: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.

Here’s a glimpse into Media Samosa October Week 5 — features, campaigns, data, and more.



Pepperfry launches Diwali TVC ft. father-daughter banter

The Diwali film by Pepperfry will be aired on TV as well as promoted on digital with the help of video-sharing and social media platforms. Read more here.

Khimji Jewels launches ‘Back to Being Beautiful’ campaign to mark the return to normalcy

The consumer celebration campaign by Khimji Jewels will be run for a period of 75 days as the industry inches towards normalcy, one of true beauty and joy. Read more here.

KITKAT rolls out campaign to mark the launch of ‘Glow in the Dark’ festive packs

The KITKAT ‘Glow in the Dark’ packs reinforce the message that if you ‘look for it’, you will find happy reasons to not only make you smile but also bring a smile to someone else. Read more here.


Axis Bank launches festive campaign for ‘Dil Se Open Celebrations’

The latest campaign by Axis Bank is rooted in its brand philosophy of being Dil Se Open and also resonates with its core values of enhancing customer-centricity. Read more here

Emami Healthy & Tasty ups star quotient new campaign

The campaign for new cooking oil by Emami Healthy & Tasty featuring Dia Mirza and celebrity chef Ranveer Brar and focuses on the health benefits of the product. Read more here.


Syska Group ropes in Rajkummar Rao as brand ambassador

Rajkummar Rao will work closely with the company to promote Syska Group products across LED and Fan segments. Read more here.

Case Study

Case Study: How Zee Studios leveraged Hindi Diwas highlighting their offerings

On the occasion of ‘Hindi Diwas’, Zee Studios attempted to create engagement by celebrating the national language through a range of interactive post formats and UGC initiatives. Read more here.



MS Dhoni most trusted celebrity brand among cricketers: IIHB study

As per the recently released report by IIHB, Ayushmann Khurrana is India’s most identified with celebrity brand, Alia Bhatt the most attractive & Hardik Pandya most controversial. Read more here.

TAM report suggests E-commerce brands to be key advertisers for IPL 13

For the data recorded by TAM for the first 25 matches of IPL 13, E-commerce brands were seen to constitute 35% of the Ad Volumes share. Read more here.

Ad Volumes in GEC Genres rose by 63% in Q3 over Q2: TAM

According to a TAM report, Ad Volumes on TV rose by 56% between July and September 2020 in comparison to the April to June 2020 quarter. Read more here.



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Media Samosa is an online publication reporting trends, insights and breaking stories on various verticals of media marketing.


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