October Week 5: Media Samosa brings you a slice of the media and entertainment industry from the week that went by with this quick Round-Up.
Here’s a glimpse into Media Samosa October Week 5 — features, campaigns, data, and more.
Pepperfry launches Diwali TVC ft. father-daughter banter
The Diwali film by Pepperfry will be aired on TV as well as promoted on digital with the help of video-sharing and social media platforms. Read more here.
Khimji Jewels launches ‘Back to Being Beautiful’ campaign to mark the return to normalcy
The consumer celebration campaign by Khimji Jewels will be run for a period of 75 days as the industry inches towards normalcy, one of true beauty and joy. Read more here.
KITKAT rolls out campaign to mark the launch of ‘Glow in the Dark’ festive packs
The KITKAT ‘Glow in the Dark’ packs reinforce the message that if you ‘look for it’, you will find happy reasons to not only make you smile but also bring a smile to someone else. Read more here.
Axis Bank launches festive campaign for ‘Dil Se Open Celebrations’
Case Study: How Zee Studios leveraged Hindi Diwas highlighting their offerings
On the occasion of ‘Hindi Diwas’, Zee Studios attempted to create engagement by celebrating the national language through a range of interactive post formats and UGC initiatives. Read more here.
MS Dhoni most trusted celebrity brand among cricketers: IIHB study