More than 55% of Auto Sector advertising volumes was contributed by Top 4 states viz. Gujarat, Maharashtra, Andhra Pradesh & Madhya Pradesh on Radio during Apr-Sep’20.
TAM AdEx-Cross Media Report — Auto Sector highlights TV, Print, Radio and Digital Advertising data for April-September 2020. It lists the top Categories, Advertisers, Channel Genres and Program Genres for the said period. The report states that ad volumes for the Auto Sector saw huge growth in July-September 2020 for TV, Radio, Print and Digital when compared to April-June 2020.
Further, the report finds that 57% of Auto Sector ads were on Hindi and English Publications during April-September 20 and that the North Zone topped with nearly 33% ad volume share each in Print during the same period.
Cars category accounted more than 70% of the ad volume share of Auto Sector on TV and Radio mediums, whereas it added 58% & 65% of the ad volume share in Print & Digital mediums. KIA Motors, Maruti Suzuki, Tata Motors, Hyundai Motor India and Hero Moto Corporation were common advertisers across all mediums.
You can access the entire report here: